I undertake b2b telemarketing projects that need special abilities. In particular, the ability to hold intelligent, informed discussions with senior level or technical prospects, and to understand IT based or other complex products.

As well as telemarketing, I work as a sales and marketing consultant (mainly strategy development), undertake market research (telephone or personal interviews), and, occasionally, undertake personal selling on behalf of clients. All clients are business to business (b2b).

Initially, my telemarketing work was for my consultancy clients. Having decided to run telemarketing we then found it difficult to source high level or technical telemarketing at an agreeable price, particularly for smaller scale projects.

Accordingly, I began to undertake such telemarketing myself. Results were impressive and I now offer telemarketing as a stand alone service targeting areas where my senior executive experience, or ability to understand complex products, can add value.

I find senior and technical managers often respond well to the right telephone contact, but they do expect a high level of discussion. They will ask questions simply to gauge the competence of the person calling and make a conscious decision whether to talk, or end the call. They also respond well to demonstrations of commercial awareness – an understanding of their market, current industry issues and the environment in which they work.

As a consultant I have been involved in executive decision making across a wide range of different company sizes, cultures and markets. Before consultancy I held senior sales and marketing positions in major UK and international companies. This wide commercial exposure means that I can identify and empathise with a prospect’s motivators and leads on to a mature business-like discussion.

Projects vary but usually my priority is to make sales appointments for clients, and to identify good prospects for future approaches, together with appropriate background information.

Market intelligence can be a (free) added bonus. My ability to sift and evaluate information collected first-hand during selling calls can be used to provide a market research perspective on topics specified by you. Also every call made, no matter what the result, will be of a nature that protects and even enhances your professional company image.

I seek to earn around  £350 per day, although a good proportion of this may come from results orientated payments.

The telephone remains the quickest and most effective way to make contact with potential customers, discuss their requirements, secure sales appointments and gather market intelligence. So ring me for a free, no obligation discussion. It's unusual for me not to make an observation that will improve your plans, no matter how you decide to proceed.